About Us

Management has experience with bringing to market new functional material formulations to be used in brake pads. More specifically management went through the exercise of successfully developing and commercializing non asbestos materials in both automotive and heavy – duty vehicle markets. Developing vehicle tire wear debris extraction systems.

Joe Gelb
President & CEO, Founder
Multiple patent holder, Inventor of new technologies since 1994
Experience in developing motorcycle, automotive Gelb Fuel Systems, and industrial process products
45 years experience in patent, machining research, and development prototyping testing & marketing Certified Microsoft professional computer imaging
Rick Albano
Senior Vice President Secretary
47 years experience in sales marketing
Experienced in developing industrial sales and service testing programs
Timothy F Merkel Ph.D.
Chief Technical Officer
Senior Executive in automotive R&D
50 years’ experience engineered composites and automotive products